Inserting pointless ads in How I Met Your Mother reruns

You've heard about the ads for that Kevin James movie being inserted into How I Met Your Mother reruns, yes? Linda Holmes is appropriately upset:

So there you have it: an advertising practice designed for maximum obnoxiousness and deployed for minimal effectiveness, making it pointless (and thus even more obnoxious). Though it should be acknowledged that folks like me are talking about it right now, so asterisk the "pointless" and multiply the "obnoxious" by a factor of ten.

Am I doing it wrong?

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